For Established Women Attorneys in Independent & Boutique Practices
You've built the reputation.
Your professional presence should reflect it.
At Taz & Company, we help accomplished women attorneys clarify what makes their experience valuable, communicate why they're the right choice, and position themselves for the clients and matters they want to attract.
Being an excellent attorney and communicating why someone should hire you are two different things.
You've invested years developing your legal expertise. You shouldn't have to become a marketer to communicate its value. But prospective clients need to understand how you can help them. And referral partners need to know when to recommend you.
A list of practice areas doesn't always accomplish that. Neither does a biography that simply recounts your education, career history, and professional affiliations. The real opportunity lies in understanding what your ideal clients value, how your experience addresses their needs, and what makes your particular approach meaningful.
At Taz & Company, we bring an experienced advisory perspective to that conversation. We examine how you've traditionally described your work and when appropriate, we challenge assumptions about what makes you valuable to the clients you want to serve. Then we translate those insights into clear and credible positioning that your future clients care about.
Not artificial differentiation. Not aggressive self-promotion. Just a more compelling way to communicate the value of the reputation you've already earned.
OUR SERVICES
Two ways to strengthen how you're positioned.
Not every attorney needs a comprehensive positioning engagement. We offer two clearly defined engagements designed for different situations.
SERVICE ONE | $1,500
LinkedIn Professional Profile Rebuild
When someone looks you up, do they understand why they should call you? Your LinkedIn profile should do more than document your career; it should reinforce your credibility and help the right people understand why you're the attorney they're looking for.
SERVICE TWO | $7,500
Professional Positioning Advisory
A three-month collaborative engagement designed to clarify how you want to be known professionally and develop the messaging to support it. We take a deeper look at your ideal clients, your unique strengths, and the alignment of your experience with market needs.
Good positioning starts with good questions.
Meet Taz LARCADE | Founder
For more than 20 years, I've built businesses and helped experienced professionals attract better-fit clients by clarifying who they serve, what sets them apart, and why buyers should choose them.
As co-founder of Maven Advisers and Synergy Advisory, and former managing partner of Lionshare Marketing Group, I've spent years helping business owners clarify what sets them apart and attract the right clients.
I founded Taz & Company to bring that same business-first perspective to accomplished women attorneys. Having built businesses myself, I know how difficult it can be to step back, recognize what makes you different, and communicate that value to the people you want to attract.
Service Comparison
Profile Rebuild
Positioning Advisory
Choosing the Right Engagement
The difference isn't the quality of the writing. It's the depth of the strategy.
Investment
$1,500
$7,500
Duration
Approx. 4 weeks
Approx. 3 months
Discovery
Focused
In-depth
Professional identity assessment
—
Included
Relevant audience exploration
Existing understanding
In-depth
Professional positioning framework
—
Included
Core messaging development
—
Included
Professional biography
—
Included
Professional introduction
—
Included
LinkedIn profile rebuild
Included
Included
LinkedIn banner
Included
Included
Review and refinement
One revision round
Defined checkpoints and revisions
Not sure which engagement is right for you? An introductory conversation is an opportunity to discuss your objectives and determine whether either service is appropriate.
FREQUENTLY ASKED QUESTIONS
Let's talk about the clients and matters you want to attract.
Tell us a little about your practice, what you're considering, and what you'd like your professional positioning to accomplish. We'll discuss your objectives and whether we're the right fit.
CONFIDENTIAL INQUIRIES
inquiries@tazandcompany.com
RESPONSE PROTOCOL
Within one business day (excluding Fridays).